New Delhi, (23 October 2025): Effective 29 September 2025, ITV Network has roped in Jitender Kumar as Senior Vice President, Sales – India News Channel. In this capacity, he will be responsible for the performance of all revenue-generating avenues for India News channel, drive growth through strategic decisions, partner with key stakeholders and steer revenue acceleration.
With nearly two decades of experience in media sales and business development, Jitender brings with him a proven track record of driving revenue growth and forging strategic partnerships. Before joining India News Channel, he served as Chief Revenue Officer-Ad Sales at India Daily Live. He has worked with India TV as a Vice President-Sales for the North region for last 17 years and for NDTV Group as a National Head-Sales for 1 year 7 months.
Announcing the appointment, Aishwarya Pandit Sharma, Chairperson, iTV Foundation said, “Jitender’s deep industry expertise and strategic acumen will be invaluable as we continue to strengthen India News market position and enhance customer satisfaction. We look forward to his leadership and contribution in driving the next phase of our growth journey and further bolster the company’s sales strategy and enhance India News presence in the competitive Indian media landscape.”
Jitender Kumar on his joining, said “It gives me great pleasure to join the enthusiastic and aggressive team of India News. I look forward to collaborating with all stakeholders to achieve long-term goals”.
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